— Platform Design
— Data-rich
— 0 to 1
— User research
— Design system
— Information architecture
— Prototyping
— Usability testing
Understand the users
- 28 interviews with logistics, admins, managers and business.
- 4 personas built from the findings.
- One shared roadmap with the business.
Map and structure the flow
- Journey map and service blueprint of a flow that ran across many tools.
- Separate information architecture for customers and internal users.
- Card sorting and low-fidelity wireframes before visual design.
One design system
- One design language on MUI with a reusable component library, handed to a mid-level designer.
- Chart types chosen per data question.
- Accessibility analysis of the UI components.
Prove it in pilots
- Three pilots: project team, business team, first focus group.
- User acceptance testing before release.
- Bugs fixed and roadmap updated from feedback and analytics.
What went wrong
- Stakeholders joined too late and decisions slowed. Regular reviews fixed it.
- We misread enterprise roles at first. Post-MVP interviews and workshops fixed it.
- 7 steps removed from a flow that ran across many tools and apps.
- Tasks 34% faster, service provisioning time down 24%.
- 95% of users switched in 2 weeks, 95% stakeholder satisfaction.
- +5% conversion, with more orders and revenue.
